Thursday, January 04, 2007

Brand Loyalty

I bought a pair of Saucony running shoes in college because a friend recommended them. I liked them. It was good.

Since then, they've been my preferred brand of sneaker. I didn't really understand just exactly the implications of that until the other day when we took the dog out for a walk. I didn't want to wear my brand new sneakers out since it had just rained, so I dug in the hall closet for an old pair.I reached in and pulled out 3 left shoes. All sneakers, all Saucony. It was good.

Included in the way back, the first pair from college, right up through the latest pair, my "grape" pair. Posted by Picasa