Brand Loyalty
I bought a pair of Saucony running shoes in college because a friend recommended them. I liked them. It was good.
Since then, they've been my preferred brand of sneaker. I didn't really understand just exactly the implications of that until the other day when we took the dog out for a walk. I didn't want to wear my brand new sneakers out since it had just rained, so I dug in the hall closet for an old pair.I reached in and pulled out 3 left shoes. All sneakers, all Saucony. It was good.
Included in the way back, the first pair from college, right up through the latest pair, my "grape" pair.